School websites are a crucial step in new school marketing

Gary FalconSchool Websites

As explained in our new school getting started guide, having a website for your school is an important step in the planning and development process. Claiming a domain that is appropriate for your school and setting up a useful website is a strategic move. There’s a little bit more to it than just tossing some information up on the internet – think of your website as how you portray your school to the public. Here are some things to keep in mind as you develop your school’s site:

  • The most important thing to remember with your school’s site is that it isn’t something that you want to cut corners or skimp on. Anyone who wants to learn more information about your school is going to end up on this page. Spending a little time and money up front can really make a difference in the long run, especially when you’re working hard to find your initial group of students and really get the word out about your new school.
  • With more than 50% of website traffic coming from mobile phones, be sure your website is designed to be responsive. Websites that are responsive automatically adjust to the type of device the user has. When someone views your site on a mobile device, it reorganizes content and navigation to be easy to read and use on the smaller screen. This allows anyone on any device to get the full user experience that you spent time creating – don’t lose out on potential students because they couldn’t get the information they needed.
  • Another easily overlooked nuance when building school websites is inclusion of relevant information for both prospective parents and prospective employees. It might seem like a no-brainer to include admissions and tuition information, but you don’t want to forget to provide information for teachers or other staff who might be interested in joining your team. No matter what stage in the planning process you’re at, it doesn’t hurt to gather information from interested teachers and staff – you can always reach back out to them as your school gets closer to opening. Plus, you never know who might contact you – more mentors and advisers are never a bad thing.
  • Last, consider how you’ll keep your website current. What if you could choose items from your internal school calendar and have those items – as well as announcements – automatically posted to your school website? What if you could empower other staff to easily update the pages on the website that are related to their responsibilities? A system like this would save tons of time and effort, right? This is one of the benefits that systems like Twine, school management designed for private schools, can offer.

At Twine, we are excited about helping schools, passionate about transforming learning and focused on improving student achievement. We are proud to provide technology solutions that help schools achieve their goals. Want to know more about what web site services we can provide for your school?  Please Contact us.